Jessica Carter

Jessica Carter connects people to the magic of redwoods as the Director of Parks & Public Engagement at Save the Redwoods League. She oversees projects that improve recreational infrastructure and expand visitor capacity in redwood parks as well as education and outreach programs that engage new and diverse audiences to inspire visitation. Prior to joining the team at the League, Jessica was Chief of Business for Golden Gate National Recreation Area, a unit of the National Park Service, where she led a complex portfolio of nonprofit, commercial and interagency partnerships that together served over 5 million visitors each year and resulted in substantial park improvements and revenue generation. She has an MBA from the UC Davis Graduate School of Management and a bachelor's degree in sociology from UC Berkeley. Jessica realized how critical outdoor access is to the wellbeing of individuals, communities and the planet while managing a youth development program early in her career, so she loves introducing people to the incomparable experiences offered by the ancient redwoods and giant sequoia.