A growing number of tools and resources can help land trusts identify where conservation is needed most. However, navigating these resources and communicating the results can be confusing and time consuming. Join members of Trust for Public Land’s new Land and People Lab to learn about simple, accessible tools and resources that can pinpoint where conservation is needed most to increase equitable access to the outdoors, support climate action and spur economic benefits. Access: Did you know that across the US, over 100 million people do not have access to a park within a 10-minute walk of their home? Learn how the ParkServe mapping platform empowers users to plan and advocate for new local parks to help close gaps in park access. Climate Action: Conservation Carbon Map is a newly updated tool that maps and quantifies forest carbon storage and sequestration, threats to that carbon from development, disease, and wildlife; and where co-benefits can be maximized. Economic benefits: TPL’s Conservation Economics team has analyzed the economic benefits of parks and green space in dozens of communities in the US. Learn how this research was applied in New York City, where TPL estimated ecosystem services and economic development benefits to help target potential investors for long-term park maintenance. Attendees to this session will learn how to leverage the data and evidence presented in these tools to help make the case for new or expanded funding for conservation, in places and for people that are most in need.