Maintaining and growing relationships with members, donors, supporters and the community can be a challenge. You’re not alone if you have had to set aside long-standing strategies and test out lots of new methods and ideas to stay connected in recent years. Use all that you’ve learned about what works (and what doesn’t) to create a powerful, effective marketing plan to help your land trust grow membership, participation and support. This session uses the process of creating a strategic marketing plan to integrate your lessons learned with the best practices of marketing and outreach – resulting in a plan, messages and strategies that reach, connect with and engage audiences and reach your goals. Whether your land trust wants to stay connected with long-time supporters, while also reaching a younger, more diverse audience, or attract more members, this workshop provides the steps, tools and templates you need to get started. And we’ll highlight land trust staff and examples to inspire and talk through the real work of refreshing and implementing your marketing efforts.