In this session we will be exploring three innovative approaches to major gift fundraising from individual donors: Legacy Match Campaigns, Tradelands, and Call Gifts. Legacy Match Campaigns use the idea of a matching gift applied to incentivize planned giving. In such campaigns, a portion of the matching grant is "released" when a donor advises the land trust of their bequest intentions in writing. Tradelands are more commonly thought of in circumstances where the transaction itself is simple and easy. But what about donors who want money back? Or want to support multiple charities? Or whose property still has a mortgage? Call gifts are future pledges - pledges that can be "called" when and if certain circumstances come to pass. For example, if a specific land acquisition project comes under contract. In each case, we will present the basic concept, explore several case studies, and split up into discussion groups to further imagine more localized applications. These are all ideas that can and should be applicable everywhere and with land trusts of just