Branding is the way your organization authentically shares your story about the work you do and why you do it. We emphatically believe that to be successful you must create and communicate messages that clearly describe what you are doing and why others should care. The complicating factors are that many people are delivering the message, you are communicating with many different audiences and well it is noisy out there so messages are hard to hear! In this workshop we will go through eight concrete steps to create meaningful and clear messages and then create an action plan for sharing these messages.Participants will receive tools to take with them such as branding worksheets and some recommended articles for learning more about nonprofit (and conservation) branding and marketing. By the end of the session, participants will feel more confident about what to communicate (and why!) to whom and how to communicate effectively.