All land trusts want fundraising to be more efficient and effective. Not every land trust has a large budget for acquiring data to support such efforts. All land trusts can use additional data to enhance what they have. Data sources such as the US Census and county records provide powerful new insight, yet require only a small investment of time and money. Every land trust should know how to access and use these valuable resources. This workshop explains how. Real-world case studies demonstrate how lands trusts have applied these data to answer important questions such as: What new perspectives can I gain on donors and donor prospects? What can I learn from more creative analysis of my own data? How can I build accurate predictive forecasting models? What can I learn about improving access for underserved groups?