In this session, we’ll strip “moves management” down to the bare essentials, workshop systems for qualifying and analyzing donors and review strategies and habits for donor cultivation and stewardship. We’ll review the basic theory behind moves management, establish templates for identifying and evaluating top prospects and strategize organization techniques and programs for increasing donor giving and enhancing a culture of philanthropy. Whether you're new to major gifts or a seasoned professional, tracking donor relationships and increasing giving is impossible without a good system. Everyone talks about “moves management” or the “donor pipeline,” but what does that look like in practice? How do you get your “mid-level” donors to become major donors, and your major donors to become leadership donors? Fundraising is all about relationships, and moves management is a system for assessing, strategizing and growing those relationships in a way that assures a donor feels valued.