Fundraising involves both heart and mind. While cultivating relationships matters most, effective fundraisers expand their impact and raise more money by thinking strategically about all fundraising activities. In this workshop, we'll learn how to build a strategic fundraising program for your land trust. We’ll cover membership systems, appeal letters, Donor Circles, major gift development, capital campaigns, events, donor strategies, planned giving and more to give you the tactics you need to better engage with people and raise more money — all through a 101 lens. This workshop is for people who want a very basic overview of how to think about fundraising and how to build a program from scratch.