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Rally 2023: The National Land Conservation Conference

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A06: From Messaging to Storytelling: Building a Case for Natural Climate Solutions

With the passage of the Inflation Reduction Act and Bipartisan Infrastructure Law, there is more support than ever for implementing natural climate solutions on both public and private lands. Land trusts can play a key role in helping to implement these solutions. This session will share message guidance on how to effectively communicate the benefits of natural climate solutions, illustrate how that messaging can be integrated into compelling content and spotlight other resources that can help improve understanding about the potential of these solutions among landowners and decision-makers. During this session, U.S. Nature4Climate (USN4C) staff will share the findings of recent polling conducted by USN4C designed to help our coalition members (including the Land Trust Alliance) communicate the benefits and opportunities provided by natural climate solutions, spotlighting how different constituencies respond to different messaging approaches. We will share resources that USN4C has developed, including our “Decision-Makers Guide to Natural Climate Solutions” and several campaigns designed to help communicate this messaging and help navigate the implementation of these strategies. Finally, USN4C collaborators will discuss how they integrate this guidance into their own communications.
  • 2023 Schedule-At-A-Glance
  • 2023 Schedule – Pacific Time
  • Inspiring Rally Speakers
  • Workshop Chart
  • Faculty

RALLY 2023 • National Land Conservation Conference

September 6-9, 2023 • Portland, OR
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