The single biggest impediment to our fundraising success is not with donors, but with ourselves. Attitude is everything and a bad attitude about fundraising can prevent people at your land trust from participating and enjoying the process. Fundraising also has a bad reputation - often well-earned - as catering to the wealthy without regard for the community. This workshop will focus on changing the culture within the organization to help how we approach fundraising to include more people in more ways and feel good about the contributions they can make. We will also explore ways to share the ownership of conservation success to the broader community, more equitably and inclusively. The conversation will lead to specific actions groups can take to more completely engage their fundraising team and others who now sit back, as well as how to engage their community more completely and authentically. Participants will be encouraged to rethink their current strategies and structures to provide more ways for more people to support the work of the land trust.