The world and climate we work in are changing rapidly. It's important that your land trust story keeps up with the changing times and reality we are facing. This is especially true if you are interested in widening and diversifying your audience and base of participation and support. Effectively rebranding and updating your land trust story requires a firm grasp of the editorial process. In this workshop session we will investigate powerful storytelling techniques you can leverage to help you craft effective appeals, win grant funding, and communicate your mission, values, and programming successes to your base and other diverse audiences.