One of our goals as communicators is to connect more people, in more places, to the work of land trusts. In Oregon, we set out to do just that through the Oregon I Am campaign, a multi-pronged initiative that featured an illustrated map, a brand new card game, a beer collaboration, and more. Join us for this in-depth session to learn how the Coalition of Oregon Land Trust built an inclusive, collaborative, and unconventional communications campaign that engaged younger and more diverse audiences.