The backbone of any annual fundraising effort is entering the year with a set of clearly articulated goals, specific timelines and income projections, and having the data and staff support to back them up. In this session, learn how to craft a robust annual operating plan that weaves together the essentials of major gifts, planned giving, annual fund, conservation project needs, capital fundraising and more – while centering the donor experience to ensure the donors keep coming back! Attendees will leave with an understanding of the essential building blocks that make up an annual fundraising plan and with specific ideas to improve or implement at their organization for the upcoming year.