Many tools and datasets exist to strategically inform land conservation and park creation. These tools have a robust suite of datasets that can be used for achieving other goals as well. Historically, equity-based programs often base their recruitment on low resolution data such as zip code, essays, and self-reported socioeconomic information. Now, using the robust set of data in the Trust for Public Land’s (TPL) ParkServe mapping application, participants can be screened using data about their street and neighborhoods to determine those who are most impacted by environmental inequities and for whom participation could prove the critical difference in advancing conservation and climate justice. The Sonoma Land Trust (SLT) is using the TPL’s ParkServe mapping platform to inform community engagement by enhancing outreach, empowering disproportionately impacted communities, and elevating marginalized voices. This session will focus on opportunities presented by advanced mapping datasets to inform equity-based education and community programs. TPL will provide an overview and demonstration of the equity metrics included in the ParkServe database. SLT will demonstrate how they’ve used this tool to better inform outreach, community engagement, and program participant selection. The session will end with a live testimonial by a youth program participant via Zoom and a short workshop with attendees using the application to explore how equity metrics could inform their practices in their own city. At the end of the workshop, attendees will be encouraged to share their learnings via the conference app or Twitter.