Americans are facing an era of deep division and difficult communications. While most Americans share a love of the land, it is easy for differences to become a focal point. If instead we seek to discover what we have in common, and understand the roots of our divisions, we have a chance to construct new bonds. In this seminar, participants will learn and practice several techniques for creating open, authentic and productive conversation with those who may disagree with us on key issues. Drawing from concepts of conflict resolution, negotiation, non-violent communication, and human psychology, the emphasis will be on learning to listen and express ourselves with compassion and respect for both self and other.
Session Level: Basic Session Location: Colorado Convention Center Price: $120 LT Member/$135 Gen Admission
Protected and connected landscapes are the foundation of a healthy, sustainable future, and private landowners can play a crucial role in building that foundation. But how do we engage landowners and communicate that? Does the “average landowner” even exist? How can we connect with them in a way that drives action? Using the Hudson to Housatonic Regional Conservation Partnership’s (H2H RCP) 2-year landowner engagement project as a case study, this workshop will help participants learn to identify and categorize landowner types, determine emotional, factual, and value-based messaging to appeal to those types, and produce an effective, compelling communications plan from that information.
Waysides and Kiosks: Beyond the Bulletin Board - The average visitor spends less than thirty seconds looking at the kiosks and waysides that are ubiquitous at trailheads in parks, open space and land trust preserve in the country. This session will focus on the dynamics of how to encourage folks to read the messages posted, as well other design, fabrication and installation challenges. Pros and cons of various fabrication material will be discussed. Emphasized will be how to think thematically utilizing Interpretive foundations and principals. Waysides and Kiosks can do so much more than just provide information and the rules/regulations. They can be powerful tools to convey the mission of the agency/organization
In this highly interactive, hands-on workshop, we will make a 3-5 minute video about the importance of land conservation for pollinators. In 90 minutes, will create the video from start to finish. We will work in teams to create talking points for the video. Then we will tape the video right here in the room, supplementing what we shoot with some prerecorded footage and images. Then we will edit the video in iMovie projected on the room's screen so that everyone can participate or see how editing decisions are made. Participants will learn how to get the best results with the least investment of up-front resources. Content includes tips on staging, directing, recording, lighting, and making staff comfortable in front of the camera. Participants will receive a tip sheet covering the techniques and tools we use so they can focus on hands-on learning.
Land conservation has widespread community benefits that reach nearly every strata of society, so why are so many people missing the message? Events are opportunities to interface with your community and remind them of your organization’s role as a community fixture, committed to improving lives through conservation in perpetuity. Public events also present perfect platforms to demonstrate and implement your commitment to diversifying and expanding your audience. Bring the benefits of land conservation to life with events that take your work to new audiences in energetic and informative formats. Learn how two North Carolina land trusts are creatively reaching out to people of all generations to communicate the message of conservation with music, rapid fire presentations, and partnerships and how their methods could work for your land trust. In this session, we will walk through two event styles that have effectively broadened the reach of these land trusts in their communities and emphasize the replicable aspects of each along with the tools that make them work. Get a taste of the collaboration that is the cornerstone of the Wild Ideas concept at the event expo where you can mingle with other land trusts who have used events for outreach and explore displays of what they have tried that you could steal!
This is an interactive session on how to refresh or evolve your land trust’s brand. The presenters will demonstrate how to determine your brand’s core values and unique selling proposition, how to build consensus among diverse stakeholders and how to implement or roll out a new brand once it is developed. Participants will leave with tools to create a brand that is representative of their work and also attractive to their audiences. The presenters will relay their lessons learned while rolling out a new brand (twice!) on behalf of Colorado Open Lands.
How do you know your land trust has a messaging problem? When you're making statements such as: We want to reach new groups but don’t know what they care about or need. We struggle to describe how we’re different from other conservation groups. We don’t know how or whether we matter to people outside “the choir.” We don’t have a clear and compelling story. We communicate a lot but people aren’t acting. Messaging problems are usually a symptom of ambiguity in organizational strategy, brand, positioning, audience understanding and communications methods. Lacking clarity in these and other areas leads to messages that fail to inform, stick and inspire. Looked at this way, effective messaging isn’t simply an exercise in clever word choice left to a communications team. It’s a product of purposeful, concrete choices by board and staff leadership that become the source of distinct, resonant messages. This workshop presents the essential ingredients of strategic messaging: clear mission and strategic direction; differentiated and relevant brand identity and positioning; detailed understanding of audience and their wants and needs; communications approaches tailored to audience, rooted in storytelling and tested for impact. Designed for land trust leaders and staff members, this workshop offers a mix of instruction, small group exercises and individual practice in message development. Participants will leave with a message framework template and an understanding of how to produce and deliver messages that produce results.
Session Level: Intermediate Session Location: Colorado Convention Center CLE: Board
It's all about how your community members feel. Does your writing inspire them, make them feel part of your team, clarify how conservation can address issues they care about? Are you connecting with people you don’t necessarily know first-hand? Does your communications strategy support, and foster, increased financial support and donor loyalty?Strategic communications involves finding the right messages, and tools, to connect with various people in your community. We will focus on real-life experiences of developing a simple yet effective strategy using your website and integrating with e-communications and social media. The workshop will provide an overview of what sorts of things to update and why, some basics of donor-centric communications and how to implement change. We will share before and after examples, as well as metrics we use as measures of success. If you are from an all-volunteer land trust with a communications/fundraising committee or a small- to medium-staffed land trust, this is for you.