Legacy Match Campaigns are matching grant campaigns that incentivize donors to disclose that they have left the land trust in their wills. For every donor who does advise the land trust of their bequest intentions in writing, a set amount of money is released from the grant. In this workshop, we will explore Legacy Match Campaigns from two different perspectives – the perspective of a donor putting up the matching grant and the perspective of the land trusts running the campaigns. We’ll discuss securing the matching grant itself, planning out the campaign, and follow-through strategies. And we’ll split up into discussion groups to further imagine more localized applications. This is an idea that can and should be applicable everywhere and with land trusts of just about any size.
Session Level: Advanced Session Location: Marriott New Orleans