Do you (does your land trust) have a love-hate relationship with Strategic Planning? Is your Plan collecting a little dust? You are not alone. Strategic Planning, however important, requires a significant investment – in time and money. Too often, the return on that investment (ROI) is not recognized, understood or leveraged. In this interactive session, we’ll discuss various planning processes, share our successes and challenges with planning, learn how to re-kindle the Strategic Planning fire, use your Plan internally to keep the fire burning, and just as important, use your Plan to generate exciting new support for your land trust – all guaranteeing your ROI is strong.