Rapidly increasing the pace of land conversation to address climate change requires accelerated land protection: thousands of acres must be saved, and millions of dollars raised. To address today’s challenges in a rapid and inclusive way, fundraisers will need to move quickly – but how can your land trust move ahead while still having in place everything needed before launching a successful campaign? Is your land trust ready? How does a campaign roll out? Embarking on a campaign can be daunting, especially for smaller sized land trusts, but with careful planning, clear communication, execution, and the right donor engagement strategy, anything is possible! This Case Study Session examines how Indian River Land Trust (IRLT), a small, coastal land trust in Vero Beach, FL embarked on a $10 million campaign that reached new levels of giving in just ten months over two short fundraising seasons. Join Ken Grudens, IRLT Executive Director, Christine Walker, IRLT Director of Marketing & Philanthropy, Tim Nurvala, CCS Senior Vice President, and Hollis Hunt, CCS Senior Director, as they discuss how the campaign for Indian River Land Trust became so successful, even amid the challenges of a global pandemic. Further, CCS and IRLT leaders will help you make sure you are ready, set, and can go generate significant support for your conservation efforts.