All donor databases are useless if you don’t know how to use them. And they are all so different. What are the common denominators? What data should we be entering? What can we expect to learn? Can we trust the results? How can we use what we learn to make better decisions and raise more money for conservation? This workshop will address many of these questions and explore best practices in donor data management. Our case studies will feature Little Green Light and Salesforce, but our point-of-view is not so much system-specific, but rather: How do we get information we can use from the data we have?