Note: This workshop is a longer, 2.5-hour session. Western Reserve Land Conservancy is the result of 13 mergers of traditional land trusts that worked in predominantly white, affluent places in Northeast Ohio. In 2008 the organization began a journey to learn how to serve cities and densely urbanized places such as Cleveland. This resulted in the creation of urban programs, and a deep commitment to Diversity, Equity, Inclusion, and Justice. The mission transformation from exurban to holistic has been incredibly successful. Learn from four leaders how this evolution happened. Lessons learned. Insights gained. Friction encountered and overcome. The racial diversification of our board and staff. How to move from a charitable framework to a reciprocal framework of relationships in urban areas and distressed communities.