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Rally 2021
October 7-9 | Celebrating Cleveland

Rally 2021: The National Land Conservation Conference

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2020 Schedule – PACIFIC TIME

Filters Applied: Speakers: Brandi Ferguson
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October 06, 2020
9:00 AM - 10:15 AM
Workshops

A06. Creative Strategies for Member/Donor Engagement

Area of Focus: Securing Support

Most land trusts offer field trips for members and donors out onto the land that has been protected. Doing so connects people with the mission “products” they actively support with their donations. Many land trusts also offer natural history lecture series with the same intent. But careful analysis reveals that these events are often attended by the same group of loyal supporters who collectively represent a small percentage of the whole. How do we appeal more effectively to others? How do we become more relevant? How do we attract new audiences? This workshop explores different case studies from different parts of the country. Each represents a creative answer to these questions and each has delivered in some surprising ways.

Session Level: Basic
Session Location: Online
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David Allen
Jill Boullion
Alice Cooney
Brandi Ferguson

RALLY 2021 • National Land Conservation Conference

OCTOBER 7-9, 2021 • CELEBRATING CLEVELAND
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