Drawing down carbon from the atmosphere and sequestering it on natural and working lands is essential to achieving climate goals. Increased adoption of regenerative farming practices such as conservation tillage and cover cropping can effectively reduce greenhouse gas (GHG) emissions and sequester carbon while also mitigating flood events, protecting water quality, recharging groundwater and increasing resiliency to drought. As land trusts and public agencies involved in agricultural land protection step up efforts to promote soil health and regenerative farming practices, they need both a better understanding of what drives adoption of key conservation practices, and how to measure the potential for impact and target efforts accordingly. This session, led by American Farmland Trust's Climate Initiative Director, Dr. Jennifer Moore-Kucera, will explore the GHG reduction potential of specific agricultural conservation practices, and how rates of adoption differ by region. The session will also introduce participants to two tools that can be used to visualize, target and quantify the GHG reduction potential of practices at different scales and under different scenarios: COMET-Planner, a tool designed by Colorado State University in collaboration with USDA-NRCS, and American Farmland Trust's new Carbon Reduction Potential Evaluator (CaRPE) Tool. The presentation will invite participants to share their successes and challenges in engaging farmers and ranchers around soil health and regenerative farming practices and to brainstorm ways they might use COMET-Planner and CaRPE to help them target, quantify and accelerate adoption of natural climate solutions on working lands.