Most land trusts offer field trips for members and donors out onto the land that has been protected. Doing so connects people with the mission “products” they actively support with their donations. Many land trusts also offer natural history lecture series with the same intent. But careful analysis reveals that these events are often attended by the same group of loyal supporters who collectively represent a small percentage of the whole. How do we appeal more effectively to others? How do we become more relevant? How do we attract new audiences? This workshop explores different case studies from different parts of the country. Each represents a creative answer to these questions and each has delivered in some surprising ways.