Utilizing inclusive messaging and best practices learned from a year-long public awareness campaign that sought to engage millennials and communities of color with land trust work, North Carolina land trusts have successfully built more authentic community partnerships with populations historically marginalized in the conservation movement: specifically, young people, African Americans and descendants of indigenous tribes. Communications staff from Conservation Trust for North Carolina, Mainspring Conservation Trust, Southern Appalachian Highlands Conservancy and Triangle Land Conservancy have led efforts with community stakeholders to better connect with young people and people of color through outreach, events, volunteerism, advocacy and communications. This panel of land trusts and community partners will share their experiences of engaging through this work highlighting racially and generationally diverse partnerships can build meaningful relationships. We will provide opportunities for Q&A with attendees looking to promote diversity, equity and inclusion in their own conservation work.
Session Level: Intermediate Session Location: Raleigh Convention Center