Note: This session replaces "Turning Audiences into Advocates with Digital Marketing".
The past three years have brought many changes to the environment and conservation sector. How have these shifts affected fundraising? What challenges are development shops facing? And what can we learn from the experiences of peer organizations? Earlier this year, Campbell & Company sought to answer these questions, conducting a broad-based survey and in-depth interviews with sector leaders. This session will present the study findings with an emphasis on practical applications. Presenter Christina Yoon will share prevailing trends and explain how to leverage that knowledge to improve fundraising strategy and development operations.