With the increased challenges of climate change and landscape adaptation, how can we marry science-based conservation with scalable outcomes? Policy advocacy and lobbying are effective tools for the modern-day land trust as we seek to ensure the long-term resilience and relevance of our land and water conservation efforts. This interactive session will provide a crash-course on advocacy and lobbying tools for land trusts and other nonprofits. Through a series of case studies, the presenters will highlight the unique opportunities and challenges for 501(c)(3)s as federally- and state-regulated entities. Basics of lobbying will be explored to give participants a toolkit to engage in successful campaigns—including direct and grassroots lobbying. The presenters will highlight the major frameworks for tracking and reporting (IRS, LDA, state, etc.) to ensure advocacy activities follow relevant laws and regulations. The session will also explore the wealth of non-lobbying public policy activities in which non-profits can engage: partnerships with other organizations; technical assistance; nonpartisan analysis, study, and research; and exploration and discussions of broad social and economic problems. Tools will be shared to help understand and apply the relevant rules and develop a streamlined compliance process. Given the expanded role of technology and social media in conservation work, topics will include best practices around digital lobbying.