Your nature preserve is on fire. Farmers and ranchers with whom you have agricultural easements can’t farm their land anymore due to lack of water, creating an air quality crisis. There isn’t enough snow to do your annual ski trip fundraiser, and the federal government is shut down (again), so you might have to lay off staff because your funding source is on furlough. YIKES! It’s hard enough coming up with the solutions or responses to those problems, but what do you do when the media starts asking questions, or you start trending on social media for all the wrong reasons? This presentation will give you the tools to be ready and response appropriately. And if your problem is something bigger, like, say, Climate Change, so it’s more than just an emergency? We’ll talk about how that too requires a thoughtful, prepared response. In doing so, you can turn a crisis into something that helps your organization, by attracting media attention and focusing donors on putting their dollars into an agency prepared for a warmer future. Using personal examples and interactive activities, we’ll help you face your biggest crises and come out on top.
Session Level: Intermediate Session Location: Raleigh Convention Center